Performance
The Treez sales baseline for the selected scope. Trailing 60 days against the prior 60, year-to-date totals underneath. AOV is net sales per transaction so every number on this page reconciles.
Weekly net sales
All stores · weekly · YTD
Where the revenue lives
YTD net sales share by store
Store comparison
Trailing 60 days vs prior 60 · select a row to focus that store
Revenue mix
What Valley Pure sells, who supplies it, and where orders come from. Year to date, all stores — Treez dimension exports carry no store split, so this page ignores the scope filter.
Net sales by product type
YTD share of net · per-category discount rate
Where orders come from
YTD net by revenue source
Top 20 brands
YTD net · margin · discount rate — margins under 35% flagged
Margin watch
Brands over $50k net running below the ~44% house average
Order rhythm
When customers actually buy, hour by hour and day by day. This is the timing layer send-time recommendations get calibrated against. Year to date, all stores.
Tickets per hour across the week
Deeper green means busier. Peak cells labeled.
The daily curve
Avg tickets per hour, with avg order value overlaid
Day of week & peak days
Avg daily tickets · biggest days YTD
Explorer
Weekly Treez series, year to date. Switch metrics; use the scope bar to focus a store. Hover any chart for exact weekly values.
Net sales
Weekly · all stores
The audit
Four layers of verification, then the deliverable. Access is in hand across Treez and Alpine IQ, so layers run in parallel rather than in sequence — the baseline is complete, and sync verification and the campaign teardown are both underway now.
Layer 00 · Sales baseline
Complete · this reportYear-to-date Treez record read line by line: $11.3M net, five stores, product mix, brand margins, order timing. Five findings logged on the briefing page before any platform work.
Layer 01 · Sync integrity
In progressAccess is in hand. Alpine IQ exports are being pulled and linked against the Treez record now. Is the Treez to Alpine IQ pipe telling the truth? Tested per store, reported pass, warn, or fail with the fix documented.
Layer 02 · Campaign teardown
In progress · running alongside Layer 01Six months of Alpine IQ sends scored on attributed revenue, not open rates. The sends that earn, and the ones quietly burning the list. Populates this report as the AIQ campaign data lands.
Layer 03 · Utilization scorecard
Queued · next upEvery feature Valley Pure pays for, mapped ACTIVE, PARTIAL, or NOT ON. One hard percentage on how much of the platform is actually working. Includes the Dispense vs AIQ Ecommerce question raised by this report.
Layer 04 · API readiness
QueuedEvery completed sale at any of the five registers should be a real-time marketing signal. These connections make that true.
Deliverable · ROI roadmap
Final weekThe prioritized activation plan: what to turn on, in what order, and the revenue logic behind each call, built from the four layers above and the findings in this report.